The Jordon Group recently supported long term client EG On The Move with the launch of their new fuel card.
Working across a live forecourt environment, the project focused on capturing real site activity to support the rollout and wider promotion of the new offer.
Supporting a live rollout
EG On The Move is transitioning from Applegreen Fuel Cards to its new EG On The Move Fuel Card, designed to offer greater convenience and flexibility for customers.
This rollout is already underway across sites, with existing customers able to continue accessing their accounts while new customers can register and apply.
Because of this, it was important to capture the transition in real working environments, showing how the fuel card is used in practice.
Capturing real environments on site
The shoot took place across a live forecourt location, capturing site teams in action.
From refuelling on site through to in store interactions, the content reflects how the offer works day to day.
This approach keeps the focus on real usage rather than staged scenarios. As a result, the imagery supports both internal and external communication.
A long term client relationship
The Jordon Group has worked with EG On The Move across a range of projects, supporting delivery in live trading environments.
This latest work reflects that ongoing relationship, combining operational understanding with practical delivery on site.
Part of a wider Bellrock delivery
As part of Bellrock Group, this project reflects a wider approach to supporting clients across their estate.
It shows how delivery, engineering and client collaboration come together in practice.
Supporting clients as they evolve
As EG On The Move continues to develop its offer, projects like this play a role in supporting communication and rollout.
By working in live environments, The Jordon Group helps ensure delivery aligns with how sites operate day-to-day.
If you are looking for a delivery partner that understands live environments and operational detail, get in touch with The Jordon Group as part of Bellrock.